From 500ms endpoints to enterprise-grade in time for a global brand launch.
M&M's needed a loyalty platform ready for thousands of concurrent users. The existing infra wasn't close. Bleu rebuilt the performance layer, monitoring, and incident response before the hard launch date.
Context
In early 2025, Perk landed their biggest opportunity yet: M&M's wanted to launch "M&M's Fun Club" – a customer engagement platform that would go live in February 2025. The problem was the existing infrastructure wasn't ready for primetime. Endpoints were responding in 500ms+. The codebase was riddled with n+1 queries and memory allocation issues. There was no comprehensive monitoring, no incident response system, and no confidence the platform could handle the traffic a major global brand would bring. With thousands of concurrent users expected and a hard launch date approaching, Perk needed more than incremental improvements – they needed a complete technical transformation.
- •Endpoints responding in 500ms+ with n+1 queries and memory allocation issues
- •No comprehensive monitoring or incident response system
- •Infrastructure not ready for global brand traffic
- •Hard launch date in February 2025
Our role
We took ownership of the technical foundation. Rebuilding infrastructure from the ground up while shipping the features M&M's needed for launch. The stakes were clear: if the platform failed during launch, it wouldn't just hurt Perk's relationship with M&M's — it would undercut confidence that Perk could operate at enterprise expectations.
"These aren't small clients. We have real repercussions as a company if things go wrong, even financial penalties for downtime. It's nice that I'm not up at night worried it's going to break."
What changed
The platform moved from fragile under load to stable in production. Response times dropped from 500ms+ to under 50ms. Load testing validated 10,000 concurrent users, and since launch the platform has maintained 99.984% uptime.
- ✓M&M's launched on schedule in February 2025 with zero downtime during the critical launch period
- ✓Response times from 500ms+ to under 50ms
- ✓10,000 concurrent users validated through load testing
- ✓99.984% uptime since launch
Areas we took ownership of
Why this partnership works
M&M's launch required both speed and precision — there was no room for the platform to give way under pressure, and no time to build slowly. Bleu operated as an extension of Perk's team, taking full ownership of technical decisions while Perk focused on the client relationship and launch coordination.
Outcome
The M&M's Fun Club launch established that Perk could support a global-brand rollout under real operating constraints. By rebuilding infrastructure, improving performance, and putting reliability practices in place before launch, the team shipped in February 2025 without downtime and left Perk with a foundation it could reuse on later enterprise work.
If you're dealing with infrastructure challenges or need to scale for a major launch, this is the kind of work we do.