M&M's Fun Club powered by Perk
Scaling a loyalty platform from startup to enterprise-grade for a global brand launch.
Context
In early 2025, Perk landed their biggest opportunity yet: M&M's wanted to launch "M&M's Fun Club" – a customer engagement platform that would go live in February 2025. The problem was the existing infrastructure wasn't ready for primetime. Endpoints were responding in 500ms+. The codebase was riddled with n+1 queries and memory allocation issues. There was no comprehensive monitoring, no incident response system, and no confidence the platform could handle the traffic a major global brand would bring. With thousands of concurrent users expected and a hard launch date approaching, Perk needed more than incremental improvements – they needed a complete technical transformation.
- •Endpoints responding in 500ms+ with n+1 queries and memory allocation issues
- •No comprehensive monitoring or incident response system
- •Infrastructure not ready for global brand traffic
- •Hard launch date in February 2025
Our role
We took ownership of the entire technical foundation. Not just patching problems, but rebuilding infrastructure from the ground up while simultaneously shipping the features M&M's needed for launch. The stakes were clear: if the platform failed during launch, it wouldn't just hurt Perk's relationship with M&M's – it would signal to the market that Perk couldn't play at the enterprise level.
"These aren't small clients. We have real repercussions as a company if things go wrong, even financial penalties for downtime. It's nice that I'm not up at night worried it's going to break."
What changed
The platform went from startup-fragile to enterprise-solid. Response times dropped from 500ms+ to under 50ms. Infrastructure that couldn't scale now handles 10,000 concurrent users without breaking a sweat. And since launch, the platform has maintained 99.984% uptime.
- ✓M&M's launched on schedule in February 2025 with zero downtime during the critical launch period
- ✓Response times from 500ms+ to under 50ms
- ✓10,000 concurrent users validated through load testing
- ✓99.984% uptime since launch
Areas we took ownership of
Why this partnership works
M&M's launch required both speed and precision – there was no room for the platform to buckle under pressure, and no time to build slowly. Bleu operated as an extension of Perk's team, taking full ownership of technical decisions while Perk focused on the client relationship and launch coordination.
"These aren't small clients. We have real repercussions as a company if things go wrong, even financial penalties for downtime. It's nice that I'm not up at night worried it's going to break."
Outcome
The M&M's Fun Club launch proved Perk could deliver for global brands. By rebuilding infrastructure, optimizing performance, and establishing enterprise-grade reliability practices under a tight deadline, Perk now has a foundation ready for future partnerships at the same scale – and a reference customer that opens doors.
If you're dealing with infrastructure challenges or need to scale for a major launch, this is the kind of work we do.