From loyalty program to full CRM with marketing automation across multiple countries.
Pedigree needed more than a loyalty platform — they needed audience segmentation, email campaigns, internationalization, and a custom frontend. Bleu expanded what the platform could do.
Context
After M&M's Fun Club launched successfully, Pedigree came to Perk with a bigger vision. They didn't want just a loyalty program – they wanted a complete customer relationship management platform that could launch across multiple countries and give their marketing team real power. Pedigree needed everything we'd built for M&M's, plus sophisticated marketing automation, email campaigns, audience segmentation, and internationalization. And they wanted a completely custom frontend that matched their brand perfectly. This wasn't about adding features to an existing product. It was about expanding what a loyalty platform could be.
- •Complete CRM, not just loyalty program
- •Sophisticated marketing automation and email campaigns
- •Advanced audience segmentation
- •International multi-country support
- •Completely custom frontend
Our role
We extended Perk's core platform into territory it hadn't touched before — marketing automation, campaign management, and multi-country support. At the same time, we built Pedigree a completely custom frontend from scratch. The goal was to give Pedigree the marketing capabilities they needed without introducing a separate operational system or rebuilding the platform for each market.
"There's a level of professionalism and consistency in that output being high quality and trustworthy. Instead of just saying yes and doing the thing, you make sure it's lining back to its purpose. Being mindful of how all that impacts each other. That's really unique."
What changed
Perk's platform moved beyond loyalty into lifecycle tooling brands can operate themselves. Teams can now automate engagement, segment audiences, run campaigns, and localize the experience across multiple countries from the same core platform.
- ✓Platform evolved from loyalty engine to full CRM
- ✓Brands can automate entire customer engagement strategy
- ✓Targeted campaigns at scale with localized experiences
- ✓Capabilities built into core – available to all future partners
Areas we took ownership of
Why this partnership works
Pedigree's requirements pushed Perk's platform into new territory. Rather than building one-off features for a single client, we designed systems that would benefit the entire platform. Bleu took ownership of both the strategic architecture decisions and the implementation details, turning a client request into a platform evolution.
Outcome
What started as a loyalty request became a platform transformation. Pedigree got the CRM capabilities needed to run marketing across multiple countries. Perk got an automation engine, campaign system, and internationalization framework it can keep using with future partners because the work was built into the core platform.
If you need to transform an existing platform or build CRM capabilities, this is the kind of work we do.