Pedigree One True Loyalty powered by Perk
Transforming a loyalty platform into a full-featured CRM with marketing automation and international reach.
Context
After M&M's Fun Club launched successfully, Pedigree came to Perk with a bigger vision. They didn't want just a loyalty program – they wanted a complete customer relationship management platform that could launch across multiple countries and give their marketing team real power. Pedigree needed everything we'd built for M&M's, plus sophisticated marketing automation, email campaigns, audience segmentation, and internationalization. And they wanted a completely custom frontend that matched their brand perfectly. This wasn't about adding features to an existing product. It was about expanding what a loyalty platform could be.
- •Complete CRM, not just loyalty program
- •Sophisticated marketing automation and email campaigns
- •Advanced audience segmentation
- •International multi-country support
- •Completely custom frontend
Our role
We extended Perk's core platform into territory it hadn't touched before – marketing automation, campaign management, and multi-country support. At the same time, we built Pedigree a completely custom frontend from scratch. The goal was to give Pedigree enterprise marketing capabilities without enterprise complexity, all running on the same loyalty infrastructure that powered M&M's.
"There's a level of professionalism and consistency in that output being high quality and trustworthy. Instead of just saying yes and doing the thing, you make sure it's lining back to its purpose. Being mindful of how all that impacts each other. That's really unique."
What changed
Perk's platform evolved from a loyalty engine into a full CRM. Brands can now automate their entire customer engagement strategy – welcoming new users with point multipliers, re-engaging inactive ones with personalized offers, running targeted campaigns at scale across multiple countries with localized experiences.
- ✓Platform evolved from loyalty engine to full CRM
- ✓Brands can automate entire customer engagement strategy
- ✓Targeted campaigns at scale with localized experiences
- ✓Capabilities built into core – available to all future partners
Areas we took ownership of
Why this partnership works
Pedigree's requirements pushed Perk's platform into new territory. Rather than building one-off features for a single client, we designed systems that would benefit the entire platform. Bleu took ownership of both the strategic architecture decisions and the implementation details, turning a client request into a platform evolution.
"There's a level of professionalism and consistency in that output being high quality and trustworthy. Instead of just saying yes and doing the thing, you make sure it's lining back to its purpose. Being mindful of how all that impacts each other. That's really unique."
Outcome
What started as a loyalty program request became a platform transformation. Pedigree got the CRM capabilities they needed to run sophisticated marketing across multiple countries. Perk got an automation engine, campaign system, and internationalization framework that's now available to every future partner. Both sides won because we built for scale, not just for the immediate ask.
If you need to transform an existing platform or build CRM capabilities, this is the kind of work we do.