Ongoing product development partnership across loyalty infrastructure and customer engagement platforms.
We became Perk's core product development partner — moving fast enough to validate ideas with real users, sophisticated enough to handle complex reward logic and receipt processing at scale, and strategic enough to shape product direction rather than just execute tickets.
Context
Perk is a loyalty platform with an ambitious vision: transform loyalty programs from static point systems into dynamic, multi-channel engagement engines. The goal was to automatically turn any brand interaction — purchases, social shares, referrals, content engagement — into rewardable moments that drive measurable behavior change. The challenge wasn't just technical. Perk was entering a crowded market where most loyalty solutions felt bolted-on rather than built-in. What was at stake: proving that loyalty could be both flexible and powerful, that brands could launch meaningful programs without enterprise-level budgets or timelines.
- •Competitive market with solutions that feel bolted-on rather than built-in
- •Need to validate ideas quickly with real users
- •Complex reward logic and receipt processing at scale
- •Balance flexibility with power and simplicity
Our role
We became Perk's core product development partner — moving fast enough to validate ideas with real users, sophisticated enough to handle complex reward logic and receipt processing at scale, and strategic enough to shape product direction rather than just execute tickets.
“You guys do such a nice job of thinking through what that means, where that impacts the rest of the platform, user experience, what the client's looking for. I'm not up at night worried that it's going to break.”
What changed
Perk's platform now operates at a different scale — without engineering becoming a bottleneck. What previously required months of implementation and six-figure budgets now happens in days. The architecture allows Perk to respond to market changes in sprints, not quarters, validating ideas with real users before committing to roadmaps.
- ✓1.6M+ tracked actions in 2025
- ✓780k+ completed challenges
- ✓220k+ rewards processed
- ✓100k+ receipts verified
- ✓Time-to-launch reduced from months to days
Areas we took ownership of
Why this partnership works
Perk's team focuses on client relationships, go-to-market, and product direction. Deep product development work — infrastructure scaling, new integrations, self-service tooling — is essential for growth, but difficult to prioritize alongside serving existing clients.
This partnership works because Bleu operates as an embedded product team: taking ownership of both strategic and execution work, thinking through downstream implications, and shipping production systems that don't require constant oversight.
“You guys do such a nice job of thinking through what that means, where that impacts the rest of the platform, user experience, what the client's looking for. I'm not up at night worried that it's going to break.”
Outcome
By owning product development without adding management overhead, Perk transformed their market position — reducing time-to-launch from months to days, building self-service tools that remove bottlenecks, and scaling infrastructure to handle real volume. The core team stays focused on the business while the platform keeps pace with their ambition.
If you're dealing with product work that's hard to delegate but hard not to do, this is the kind of partnership we build.