# perk/pedigree

## Hero

### From loyalty program to full CRM with marketing automation across multiple countries.

Pedigree needed more than a loyalty platform — they needed audience segmentation, email campaigns, internationalization, and a custom frontend. Bleu expanded what the platform could do.

## Context

After M&M's Fun Club launched successfully, Pedigree came to Perk with a bigger vision. They didn't want just a loyalty program – they wanted a complete customer relationship management platform that could launch across multiple countries and give their marketing team real power.

Pedigree needed everything we'd built for M&M's, plus sophisticated marketing automation, email campaigns, audience segmentation, and internationalization. And they wanted a completely custom frontend that matched their brand perfectly.

This wasn't about adding features to an existing product. It was about expanding what a loyalty platform could be.

- Complete CRM, not just loyalty program
- Sophisticated marketing automation and email campaigns
- Advanced audience segmentation
- International multi-country support
- Completely custom frontend

## Our role

We extended Perk's core platform into territory it hadn't touched before — marketing automation, campaign management, and multi-country support. At the same time, we built Pedigree a completely custom frontend from scratch.

The goal was to give Pedigree the marketing capabilities they needed without introducing a separate operational system or rebuilding the platform for each market.

### Quote

> "There's a level of professionalism and consistency in that output being high quality and trustworthy. Instead of just saying yes and doing the thing, you make sure it's lining back to its purpose. Being mindful of how all that impacts each other. That's really unique."

## What changed

Perk's platform moved beyond loyalty into lifecycle tooling brands can operate themselves. Teams can now automate engagement, segment audiences, run campaigns, and localize the experience across multiple countries from the same core platform.

- Platform evolved from loyalty engine to full CRM
- Brands can automate entire customer engagement strategy
- Targeted campaigns at scale with localized experiences
- Capabilities built into core – available to all future partners

## Areas we took ownership of

#### Event-Driven Automation Engine

Extended Perk's core to respond automatically when users take actions.

- **Automation Engine**: Extended Perk's core to respond automatically when users take actions — completing a challenge, submitting a receipt, hitting their birthday. Admins can create time-based automations (birthday rewards, 'we miss you' messages after inactivity) and action-based ones (2x points for 24 hours after signup). Workflows can send emails, award points, apply multipliers, and more, enabling each brand to create exactly the engagement experience they want.

#### Visual Email Template Builder

Built a drag-and-drop email builder from scratch.

- **Email Builder**: Built an email builder from scratch so admins could create templates without touching code, using double-brace syntax like {{user_name}} to personalize messages.

#### Campaign Management & Audience Segmentation

The platform now lets admins slice their user base however they want.

- **Campaigns & Segmentation**: Admins can define audience segments — most active users, recent signups, or people who have not engaged in weeks — and run the same workflows used by automations. That turned campaign execution into part of the platform rather than a separate manual process.

#### Internationalization Framework

Comprehensive i18n support for multi-country launch.

- **Internationalization**: Since Pedigree planned to launch across multiple countries, we built comprehensive i18n support. The platform handles multiple languages, regional customization, different timezones and currencies – everything needed to go global without rebuilding for each market.

#### Custom Next.js Frontend

Completely custom frontend from scratch capturing Pedigree's brand identity.

- **Custom Frontend**: Pedigree wanted a distinct customer-facing product. We built a completely custom frontend from the ground up — fast, responsive, aligned to the brand, and connected to Perk's backend infrastructure.

## Why this partnership works

Pedigree's requirements pushed Perk's platform into new territory. Rather than building one-off features for a single client, we designed systems that would benefit the entire platform. Bleu took ownership of both the strategic architecture decisions and the implementation details, turning a client request into a platform evolution.

## Outcome

What started as a loyalty request became a platform transformation. Pedigree got the CRM capabilities needed to run marketing across multiple countries. Perk got an automation engine, campaign system, and internationalization framework it can keep using with future partners because the work was built into the core platform.